In the competitive world of hospitality, hotels might want to continually find innovative ways to drive revenue and enhance the guest experience. We learned this the hard way… One highly effective strategy that often gets overlooked is the power of hotel catering upselling. By thoughtfully incorporating upselling techniques throughout the guest journey, Brennan’s Yard Hotel can unlock new revenue streams while delivering exceptional service and memorable experiences.
Event & Banquet Management
At the heart of any successful catering operation lies meticulous event and banquet management. Our experienced culinary team works closely with clients to craft mouthwatering menus that cater to a wide range of tastes and dietary preferences. From designing bespoke ¹ banquet packages to coordinating every logistical detail, we strive to exceed expectations at every turn.
One key upselling opportunity lies in our banquet menu development. By offering upgrades such as premium wine pairings, artisanal cheese plates, or decadent dessert bars, we can elevate the dining experience and encourage guests to indulge. Our catering staffing and training ensures that servers are well-versed in these upselling techniques, seamlessly guiding clients towards add-ons that complement the occasion.
Effective event coordination and execution also lends itself to lucrative upselling. From securing additional event spaces for pre-dinner receptions to arranging bespoke floral arrangements or audio-visual enhancements, we empower clients to customise their gatherings in ways that leave a lasting impression. By proactively identifying these opportunities, we can enhance the event experience while driving incremental revenue.
Food & Beverage Services
At Brennan’s Yard, our food and beverage offerings are a cornerstone of the guest experience. Through strategic upselling, we can transform a standard meal into an unforgettable dining experience.
Our talented culinary team develops innovative beverage menu curation, showcasing craft cocktails, regional wines, and artisanal spirits. By presenting these offerings as part of curated packages or à la carte upgrades, we encourage guests to elevate their culinary journey. Similarly, our expert catering equipment and maintenance ensures that every aspect of the dining experience, from tableside service to presentation, reflects our commitment to excellence.
Guest Tips & Guides
Nurturing strong guest relationships is essential for driving repeat business and fostering loyalty. At Brennan’s Yard, we take a personalised approach to the guest experience, leveraging upselling as a means to curate truly memorable stays.
Our concierge team excels at providing personalised dining recommendations, guiding guests towards the flavours and experiences that best suit their preferences. By understanding our guests’ tastes, we can seamlessly suggest upgrades, such as exclusive chef’s table experiences or behind-the-scenes culinary tours, that elevate their time with us.
In addition to our à la carte offerings, we also design exclusive package offerings that bundle a variety of catering and hospitality services. These tailored packages not only simplify the booking process for guests but also encourage them to indulge in premium add-ons that enhance their overall stay.
Integral to our upselling strategy is a deep commitment to guest feedback and satisfaction. By actively soliciting and responding to guest input, we can continuously refine our offerings, ensuring that our upselling recommendations truly resonate with and delight our clientele.
Housekeeping Excellence
Impeccable housekeeping is the foundation of any outstanding hotel experience. At Brennan’s Yard, our meticulous room cleaning and turnover protocols double-check that that each guest room is a sanctuary of comfort and cleanliness.
But our housekeeping excellence extends far beyond the basics. Through strategic upselling, we empower guests to customise their in-room experiences. From upgraded linens and laundry management to bespoke turndown services, we offer a range of enhancements that cater to individual preferences and elevate the overall guest stay.
Underpinning our housekeeping operations is a steadfast commitment to sustainability initiatives. By offering eco-friendly add-ons, such as our “green cleaning” package or a curated selection of organic bath products, we appeal to the growing segment of environmentally conscious travellers while driving incremental revenue.
Local Galway Insights
As a hotel embedded within the vibrant cultural fabric of Galway, Brennan’s Yard is uniquely positioned to offer guests an immersive local experience. Through strategic catering upselling, we empower guests to dive deeper into the region’s culinary heritage and discover the hidden gems that make Galway so special.
Our partnerships with local producers allow us to source the finest regional ingredients, which we then showcase through tailored catering packages and à la carte offerings. From artisanal cheeseboards to forager-inspired tasting menus, these hyper-local experiences not only delight our guests but also support the thriving Galway food community.
Beyond the plate, we also curate exclusive guest experiences that allow travellers to explore the best of what Galway has to offer. Whether it’s a behind-the-scenes tour of a historic landmark or a guided hike through the stunning Connemara landscape, these add-on experiences transform a standard hotel stay into an immersive cultural journey.
Property Renovation & Upkeep
At Brennan’s Yard, we understand that the physical environment of the hotel plays a crucial role in the guest experience. That’s why we are committed to continuously modernising our facilities and upgrading our guest amenities through strategic upselling.
From upgrading guest rooms with premium bedding and luxury bath products to enhancing our event spaces with state-of-the-art technology and customisable decor, we empower guests to tailor their stay to their specific preferences. By offering these enhancements as upsell options, we not only drive revenue but also double-check that that our property remains a premier destination for discerning travellers.
Underpinning these physical upgrades is a robust preventative maintenance program that keeps our hotel running smoothly and efficiently. Through proactive planning and strategic investments, we can minimise disruptions to the guest experience while safeguarding the long-term viability of our property.
Security & Safety Protocol
In an era of heightened guest expectations, security and safety have become paramount concerns for discerning travellers. At Brennan’s Yard, we have implemented comprehensive protocols to double-check that the well-being of our guests, while also leveraging upselling opportunities to enhance the overall experience.
Our emergency preparedness measures, including extensive staff training and clear guest communication, provide a solid foundation for guest safety. By offering optional add-ons, such as personalised concierge services or private security escorts, we empower guests to customise their stay with the peace of mind they deserve.
Beyond the basics, we also explore innovative guest safety measures that go above and beyond industry standards. From high-tech security systems to discreet personal protection services, these upsell options cater to the needs of our most discerning clientele while driving incremental revenue.
By seamlessly integrating these catering upselling strategies throughout the guest journey, Brennan’s Yard Hotel is poised to maximise revenue, elevate the guest experience, and solidify our position as a premier hospitality destination in the heart of Galway. Through a relentless commitment to innovation, service excellence, and thoughtful personalisation, we are confident in our ability to deliver unparalleled value to our valued guests.
¹ bespoke (adjective): custom-made; tailor-made
Example: Banquet Hall Revamp & Grand Opening 2025
